Skip to content

Boost Sales with Dragon Power

2024 is the Year of the Dragon, a symbol destined to bring success, prosperity, and happiness for everyone. That’s good news for retailers, especially those looking to attract Asian audiences.

This year, the Chinese New Year (CNY) falls on 10 February, marking the start of the Lunar Year, and Spring Festival.  Celebrated across Asian cultures, it’s a spectacular, noisy and fun affair that can last for weeks. 

It’s also synonymous with shopping. Special foods and gifts are bought for family and friends and new items, such as clothes and shoes, are seen to represent a favourable fresh start for the year ahead.

For merchants, CNY generates a welcomed seasonal spending spike

From multilane and department stores to luxury and hospitality, all types of merchants stand to benefit from a surge in sales driven by local Asian communities, visitors and tourists. 

And it’s no small market. According to UNESCO there are over 60 million Chinese people and their descendants living overseas. Added to this are the 150 million mainland Chinese people that travel abroad annually, and hundreds of thousands of young Chinese students in foreign countries.

But CNY appeal doesn’t stop there.  Chinese New Year is now a cultural event that is embraced globally by many nationalities and ages.  Social and traditional media help to fuel the buzz. And retailers are responding with curated products, and in store events, displays and promotions, all designed to drive more buyers to their outlets.  This year dragons are sure to feature in many marketing campaigns.

Bring dragon power to the AndroidPOS leadership

If you’re a retailer in a tourist area you may be missing out on sales if you just accept just bank cards, credit cards and debit cards.  To boost your CNY sales appeal, make sure you have the right payment mix.  Why not include these popular alternative methods:

  • WeChat Pay
    China’s ubiquitous social platform WeChat also allows payment through WeChat Pay which is now accepted in 252 countries.  Used extensively by its citizens it’s also a handy mobile payment option for expats and international students living overseas.
  • Alipay
    A mobile payment app born in China, Alipay now has over a billion users.  As well as offering a digital wallet it’s also a super app that can be used across many platforms and sectors.
  • UnionPay International
    The umbrella organization for all of China’s card payment and ATM services, UnionPay offers a mobile payment app with contactless mobile wallets and QR codes widely used when travelling abroad.  It’s widely accepted in brand and department stores, fast-food restaurants, supermarkets and hotels.

4 things to consider when looking to attract Chinese shoppers

  1. They do their research online
    Many Asian shoppers spend a lot of time browsing their options for the best places to buy specific products.  If you do offer a targeted payment mix, make sure to promote it on your web and social channels.
  2. Time may be tight for tourists so a good experience is important
    While they may be happy to stand in line to get a good price, increasingly Chinese tourists want a smooth experience, especially if on a busy schedule, when buying luxury goods or making multiple purchases.  Be ready to deliver fast service with contactless and QR acceptance, unattended, and hybrid services like click and collect.
  3. They’re prepared to fill their basket
    Not only do Chinese consumers like to shop, they’re also hyper efficient and like to buy in volume, especially if their research has led them to a good buy. Make sure any multiple deals and offers are clearly displayed and consider using your POS device’s multimedia functionality to display targeted offers and Chinese New Year promotions.
  4. They’re particular about where they buy
    Many are looking for authentic experiences. That said, if a store is seen to welcome them, they are more likely to return.  If you offer options like Alipay and Union Pay now is the time to ensure it’s clearly visible at the entrance to your store.

Make the most of CNY sales with Castles

Remember Castles Technology can help keep your POS ready for any sales spike not just CNY. Our Android POS devices can be easily updated to accept new payment methods such as alternative payments, digital wallets and QR codes, as your customers’ and business’s needs evolve.

Packed with features and functionality, our checkout solutions can support everything from sales and marketing to logistics and inventory. Just what you need to keep even Dragon’s happy!

Share this article

Our Terminals

S1F3 + Magic Box

S1F3 Magic Box

Android Terminal

S1F3 Magic Box supports ethernet, RS232, and USB.

V3M2-castles-technology

V3M2

Linux Terminal

V3M2 is an ideal, secure, reliable device to mobilize your payments on the go.

S1F2

S1F2

Android Terminal

Next generation device that offers multifunctional capabilities and optimizes your business checkout process.

Subscribe our newsletter

Other articles

EuroCIS 2024

Germany, Europe’s retail heartland

Explore our latest blog on Germany, positioned at the heart of Europe with a thriving economy attracting global
Castles Technology interview at EcommerceMag

La biométrie est l’avenir de la sécurité du paiement.

Discover our latest insightful interview in french with Ecommerce mag, where we dive into the realm of biometrics
Customer Testimonials

Castles Technology Joins EPSM

Discover our press release: February 21, 2024, Vélizy-Villacoublay- Castles Technology, a leading provider of Android payment acceptance solutions,
EuroCIS 2024

EuroCIS 2024

Join us at EuroCIS 2024, Europe's largest and most influential trade show for payment solutions.