The Rise of Unattended Retail: Why Self-Serve Options are Booming
It’s no longer unusual to walk into a physical store and see shoppers scanning items themselves, paying at
Castles North America
A powerhouse portfolio of proven solutions delivered with local expertise and support.
What's New in North America?
Food & Beverage Payment Solutions
Castles, FreedomPay and Oracle usher in a new era in Food & Beverage Payment Solutions, where the entire POS fits in the palm of your hand!
Unleashing Simplified Connectivity: The Castles Wireless Advantage
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The Rise of Unattended Retail: Why Self-Serve Options are Booming
It’s no longer unusual to walk into a physical store and see shoppers scanning items themselves, paying at kiosks, or using self-service checkout lanes. What began as a convenience trend has accelerated into a significant shift in how consumers interact with retail spaces. The adoption of unattended — or self-serve — retail experiences is increasing rapidly, not just in grocery and big-box stores, but across industries as varied as beverage vending, specialty goods, ticketing kiosks, automated boutiques, and more. At the same time, traditional attended retail — where a clerk or cashier assists at every step of the purchase — hasn’t disappeared. Instead, we’re witnessing a blending of attended and unattended models that gives consumers choice while helping retailers optimize operations and serve more customers with fewer bottlenecks. The Forces Powering Self-Serve Retail GrowthSeveral macro trends are driving this change: 1. Consumer Expectation for Speed and ConvenienceShoppers increasingly expect simple,
New VP of Business Operations
Adam Wilkins has joined the management team at Castles North America, bringing with him two decades of operational expertise in payments and fintech!
Who is Castles Technology?
Local Presence
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North America HQ located in the heart of “Transaction Alley” in Atlanta, GA
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Tenured management team with deep payments expertise
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100 people and growing
- Combination of local and global support means we are working for you 24 hours a day
Established & Proven
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30+ years in business
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4.2M units sold annually
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Publicly traded since 2016
Global Leader
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HQ in Taiwan
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1,000+ employees worldwide
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Serve 50+ countries
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Offices in 22 locations worldwide
The Castles Technology Advantage
Castles Technology offers an innovative range of vertically integrated solutions designed to elevate payment experiences through advanced technology, robust security, and unparalleled customer engagement. With over 30 years of industry leadership, we are committed to delivering solutions that ensure seamless integration, exceptional user experience, and rigorous security standards across all payment environments.
Broad Portfolio
Castles Technology has devices for every use case, serving the wide needs of both Attended and Unattended verticals.
Modern Android OS
Built on the latest Android OS, we use a common kernel across all product lines for simplified certifications and seamless integrations.
Flexibility in Customization
Castles Technology is open to customization to provide tailored solutions that align with your company’s unique requirements.
Terminal Management
Our sophisticated yet easy-to-use terminal management system ensures operational efficiency with remote diagnostics, updates, and predictive maintenance, hosted by AWS.
Products that Push the Limits of Payments
Mobile-first mindset
Driving the expansion of new markets
Devices so trusted, our customers put their own brand on them
Delivering convenience and security
The U.S. Leader in Unattended
Castles has a strong foothold in the U.S. Unattended market. Through direct and white-label partnerships, we have deployed hundreds of thousands of devices into the market, providing durable and secure self-serve payment acceptance for:
Traditional Vending
EV Charging
Games / Amusement
Parking & Ticketing
Car Wash
Laundry
A Full Portfolio of Attended Solutions
Portable, countertop, multilane, PIN pad, iPOS – Castles has the full range of devices to meet the needs of any use case. Sleek and modern, our solutions are designed to look good on the counter, feel comfortable in your hand, and be intuitive for your customers.
Retail
Restaurant
Hospitality
Banking
A Strong Partnership Mindset
Castles prioritizes partnerships and collaboration as the cornerstone of our strategy. By fostering strong relationships with ISVs, ISOs, and Resellers, Castles ensures that every merchant benefits from comprehensive support and shared expertise, driving their success in a competitive market.
For ISVs
If you’re an Independent Software Vendor (ISV), Castles is your ally in providing secure, dependable, and adaptable payment solutions to your clientele. With our simplified development tools and versatile APIs, integrating diverse payment functionalities into your software applications becomes effortless, ensuring smooth and efficient transactions.
For ISOs
Independent Sales Organizations (ISOs) can give their merchants the most modern payment solutions backed by local and responsive support. Mobile, multilane, countertop, PIN pad and iPOS – whatever the use case, we have what your merchants need to capture more revenue and grow their business. Couple it with our easy-to-use terminal management system for efficient monitoring, updates and troubleshooting of their device fleet.
For Resellers
Becoming a Castles Reseller offers unparalleled access to a comprehensive portfolio of cutting-edge payment devices, empowering your business with a diverse range of products to meet every client’s need. Resellers can expand their market reach and enhance their competitive edge by providing solutions that are at the forefront of technology. Drive sales and strengthen your customer trust and loyalty for customers across industries including retail, restaurant, unattended, hospitality and more.
Leadership from People Who Know Payments
Our North America leadership team is made up of career payment professionals who bring decades of experience and a deep knowledge of trends, products and people across the payments ecosystem.
CEO, North America
Chief Solutions Officer
Head of Unattended
VP, Product Management
VP, Product Marketing
VP, Support Services
VP, Business Operations
Contact Castles North America
United States
1065 Big Shanty Rd, Suite 200, Kennesaw, GA 30144
United States