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Oiyaa and Castles Technology Join Forces to Transform Loyalty Solutions for UK Merchants.

Press Release Announcement

In an exciting development for the UK’s retail and service sectors, Oiyaa, operating under the trading name of LocalValu Limited and based in Uxbridge, has announced a strategic partnership with Castles Technology. This collaboration aims to integrate Oiyaa’s state-of-the-art loyalty solutions into Castle Technology’s advanced payment devices, setting a new benchmark in the payment and loyalty program industry.


Oiyaa, a dynamic SME, has carved a niche in the market with its innovative loyalty and reward programs tailored for independent local merchants, retailers, restaurants, and traders across the UK. Through its cutting-edge loyalty platform, Oiyaa empowers these businesses to offer competitive discounts and rewards, levelling the playing field against larger, established brands. With plans for a national rollout, Oiyaa aims to expand its consumer base to over 5 million in the UK, facilitating connections between consumers and tens of thousands of local independent businesses.
Neeta Dhorajiwala, CEO of Oiyaa, expressed her enthusiasm about the partnership, saying, “Working with Castles Technology represents a significant leap forward for Oiyaa, as we strive to redefine merchant interactions. By integrating the Oiyaa Merchant App onto Castles Technology’s robust payment terminals, we are equipping our partners and merchants with unmatched capabilities.


The Oiyaa Merchant App, renowned for its intuitive interface and comprehensive features, will soon be accessible on Castles Technology’s payment terminals. This integration heralds a significant evolution in transaction processing, providing merchants with the necessary tools to thrive in an increasingly digital business landscape.


“We are excited to partner with Oiyaa to bring innovative loyalty solutions to our payment devices. This collaboration underscores our commitment to leveraging technology to enhance the merchant and customer experience. Together with Oiyaa, we are set to transform the landscape of loyalty programs, offering a seamless and integrated solution that benefits merchants and consumers alike,” added Jean-Philippe Niedergang, Group CCO/CEO for EMEA and LATAM of Castles Technology.

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